S.O. Branded
I bring together years of hands-on illustration with real advertising and branding chops to build identities, logos, and artwork that don't just look good — they work. From first sketch to finished brand assets, I focus on creating something distinct and durable, whether it ends up on a hangtag or a storefront window.
Curious what that could look like for your brand? Let's talk it through.
Coffee and Chocolate
For this Knoxville coffee shop and chocolatier, I built out their full retail identity — coffee bags, espresso bean pouches, gift packaging, and branded drinkware — anchored by a hand-illustrated Knoxville streetscape. A warm, whimsical style (hand-lettered logotype, a fireside bear mascot, a bold purple-coral-teal palette) ties every piece into one connected world, from a bag of Brazilian dark roast to a "Sweet Dreams, Y'all" chocolate box.
A Little Bit of Everything
Catfish joints. Donut shops. Surf shops. General stores. Whatever you sell, we build the brand that sells it.