S.O. Branded
I bring together years of hands-on illustration with real advertising and branding chops to build identities, logos, and artwork that don't just look good — they work. From first sketch to finished brand assets, I focus on creating something distinct and durable, whether it ends up on a hangtag or a storefront window.
Curious what that could look like for your brand? Let's talk it through.
Note: unlike sticker and apparel pricing structures branding is “work for hire,” meaning full rights and control are provided to the customer.
Coffee and Chocolate
For this Knoxville coffee shop and chocolatier, I built out their full retail identity — coffee bags, espresso bean pouches, gift packaging, and branded drinkware — anchored by a hand-illustrated Knoxville streetscape. A warm, whimsical style (hand-lettered logotype, a fireside bear mascot, a bold purple-coral-teal palette) ties every piece into one connected world, from a bag of Brazilian dark roast to a "Sweet Dreams, Y'all" chocolate box.
Lizards and Worms
Packaging illustration and label design for Viridian Reptile Nutrition, a Virginia-based reptile supplement company. Worked hands-on with the founders to develop a bold, mosaic-style illustration system — a chameleon for Multi-V, a hornworm for their feeder food — set against a consistent brand palette and pattern.
Catfish Donuts
Not really, but we cover the gamut, Fish joints. Donut boutiques. Surf shops. General stores. Whatever you make, we build a brand that sells.
