Worthy of the Adventure. Owned and operated by Matt Brass and his son, John (picture in Big Bend NP) Smoky Outfitters is dedicated to collaborative creation of stickers and apparel that celebrate a life lived outdoors.

We (our family) have driven all over the world (figuratively speaking), and wherever we go, from Nova Scotia to Colorado to Newfoundland to OBX to Arizona to Mexico to back-home-again-Tennessee we paste a memory on the back window of our van. A sticker worthy of our adventure. When we don’t find one, we make our own.

Therein lies the story of the founding of Smoky Outfitters, a tiny company with a dedication to creating experience badges celebrating the great outdoors. A big part of our success has come from working with a variety (nearly 20 at this point) of REI’s through the manager buyer program and collaborating with REI staff to create stickers, patches, postcards and apparel (see below for a few dozen examples) that are locally informed and celebrate the wilds of the individual communities we serve. We’d love to work with you. Drop us a line and let’s get started.

Custom Locally Informed Stickers: minimum order of 150 per style at 1.5 each (NO ART FEES)

Tees: We have sustainable options, pricing from 11.75 - 14.75 each, minimum order 50 per style (NO ART FEES)