Original Concept: Club Smoky
Intent: To create a campy, magical ecosystem that gives a tongue-in-cheek official designation to casual pursuits (Wes Anderson style). Everybody engages with the park in their own unique way and this series is designed to recognize some of those specific interest.
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Art can be viewed in more detail on home page.

Feedback to Original Concept:
Despite an overall positive response a request was made to take a look at the series sans the “club” concept. The following alternate takes do that and in addition provide non-location specific treatments.
Feedback to Original Concept:
Despite an overall positive response a request was made to take a look at the series sans the “club” concept. The following alternate takes do that and in addition provide non-location specific treatments.
Alternate 1: Organic Phrases
We’ve applied evocative phrasing appropriate for each character an activity. We like this approach and believe it is compatible with the visual/conceptual ethos already established.

Alternate 2: Untagged
This is that same as the previous sans location tag for broader distribution. In its place a theme line "find your wild side” is displayed but could easily be omitted if so desired.

Alternate 4: Words, what are they good for?
Absolutely nothing? You tell me.
